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Who/what is Yemaya?

So many people have asked where Yemaya comes from. What or who is it? Well here's the low down!

Yemaya is the goddess of the living ocean, considered the mother of all. She is the source of all the waters, including rivers. Yemaya is a shortened version of Yey Omo Eja, which means 'Mother whose children are fish'.

As all life is thought to have begun in the sea, all life is held to have begun with Yemaya. She is motherly and strongly protective, and cares deeply for all her children. She is said to be able to cure infertility in women, and cowrie shells represent her wealth. She does not easily lose her temper, but when angered she can be quite destructive, as the sea in a storm.

So why Yemaya?

The naming process for any business is always a tricky one. Having a name that may try to reflect core values, but also be unique is a difficult. But with such a strong love and respect for the ocean, Yemaya seemed like a perfect fit!

For more background on the Yemaya journey check out our discover page or check out our collections here


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